DRIVEN

by passion

Agriculture is my hobby, job, and lifestyle.

Digital Marketing,

—

I grew up on a row crop operation in Washington county, Iowa in a family of 7. I loved everything about being in the country and living on a farm. The smells, the colors, the sounds, the activities (even the not so fun ones). This love grew as I continued into college, leaving me homesick frequently. I had been working during my summers for different companies in their marketing department, learning and growing my skills. I knew what I wanted to do after I graduated, but I had no clue where. I was holding out for the trifecta, somewhere that focused on marketing strategies, design skills, and agriculture.

During my junior year at ISU while taking an entrepreneurial class, we were tasked to create an imaginary or real business and write up a business plan that we would later present to our class. The idea of starting my own business was daunting, but exciting at the same time. This assignment ended up being something I really enjoyed working on, and intriguing to think about running some day. I decided to work on Wildflower as a side project after finishing the course, but it stayed a side project after graduation, for fear that I wasn’t ready to be running a company. However, I didn’t realize just how much I missed working in the world of agriculture until it was looming over my head like a dark cloud. So, in November of 2021, I took the leap, and now I run Wildflower full time where I get to work on new projects, meet some amazing people, and continue down my agricultural path.

~ Emily Holtkamp

Founder & CEO

“Our mission is to give voice to the businesses that fuel rural America, helping them brand with intention, market with confidence, and grow with purpose.”

— The Wildflower Mission

  • Emily Holtkamp - Founder & Creative Director

    Houghton, IA

    The visionary behind Wildflower, Emily leads the business with a deep passion for strategy, storytelling, and client success. She works closely with each client to shape bold, effective branding and marketing solutions that reflect their values and move the needle.

    Hey, I’m Emily — the one who brought this Wild experience to life! I started Wildflower as a class project at Iowa State in 2019 and quickly realized this was exactly where I was meant to be. I grew up on my family’s farm, which sparked my love for ag. Art came later, through 4-H, and when I couldn’t choose between the two… I chose both!

    When I’m not working with our incredible clients, you’ll find me gardening, baking, playing piano, or soaking up time with family and friends. My husband Kyle and I live in the little town of Houghton and farm just outside of town — embracing this season of life together

  • Hailey Harbison - Business & Production Manager

    Wayland, IA

    Hailey keeps the heartbeat of Wildflower steady and strong. From managing backend systems and internal operations to leading on-site photography and videography shoots, she ensures the entire team stays aligned, organized, and thriving.

    Hi, I’m Hailey! I’m passionate about photography and storytelling, especially when it highlights the beauty of life in the Midwest. I recently graduated from Kirkwood Community College and love being part of the Wildflower team, where I get to combine creativity with organization to support our clients and help bring their visions to life.

  • McKenna Murphy - Visual Branding Specialist

    Canyon, TX

    McKenna brings brands to life through intentional design and creative direction. She leads all logo and brand identity projects, ensuring every client’s visual presence is not only beautiful but strategically aligned and built to last.

    Hey there! I’m McKenna — a designer, photographer, and ag girl at heart. I’m currently a junior at West Texas A&M University, majoring in Agricultural Media and Communications, and getting to run my own creative business in Texas that I absolutely love. Growing up on a cattle operation taught me the value of hard work and storytelling, and now I get to combine both through my work here at Wildflower. Nothing lights me up more than helping ag businesses look as good on the outside as they feel on the inside.